About Pay

Pay has been active in the music and entertainment industry for 25+ years. Having a musician as a father put her in that scene at an early age. She’s been a studio and performing artist, hosted her own radio show and as a DJ, she released promotional mixtapes for artists.

 

As a music journalist, she has interviewed artists, DJ’s and producers such as Public Enemy, Ice Cube, Dwele, Little Dragon, Nas, Ne-Yo, Black Thought (The Roots), Raekwon (Wu-Tang Clan), DJ Premier and Vince Staples. As well as important industry people such as Shanti Das (Silence The Shame),  Nicki Farag (Def Jam) and Rob Stone (The Fader). Her resume also includes actors and comedians like Malik Yoba, Kevin Hart, Charlie Murphy, and Romany Malco.

 

Her journalistic experience led to also being a host, moderator, and speaker at several international (music) festivals and conferences such as Amsterdam Dance Event (ADE). This all, landed her a seat on the Supervisory Board of The Melkweg, one of Amsterdam’s most known music venues and on the board of the Auteursbond (section Journalism and Non-Fiction). 

 

Having a background that includes marketing degrees, in combination with having worked in different areas of the music industry, she has built an international network consisting of artists, managers, labels, booking/talent agencies and more. Because of this diversity and the expertise that she has built over the years, she is able to advise artists and help them strategically brand their name and art.  She wrote her own Music Business curriculum and as a professor of Music Business studies, she teaches and mentors at several academies and music institutes, helping students by giving them the right tools and knowledge for their starting music careers. Pay also manages several artists and creative talents.

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