MUSIC INDUSTRY PROFESSIONAL
Music Journalist • Artist Manager • Creative Consultant
Pay has been active in the music and entertainment industry for 20+ years. Having a musician as a father put her in that scene at an early age. She’s been a studio and performing artist, hosted her own radio show and as a DJ, she released promotional mixtapes for artists.
As a music journalist, she has interviewed artists, DJ’s and producers such as Public Enemy, Ice Cube, Dwele, Little Dragon, Nas, Ne-Yo, Black Thought (The Roots), Raekwon (Wu-Tang Clan), DJ Premier and Vince Staples. As well as important industry people such as Shanti Das (Silence The Shame), Claude Zdanow (Stadiumred) Nicki Farag (Def Jam) and Rob Stone (The Fader). Her resume also includes actors and comedians like Kevin Hart, Charlie Murphy, and Romany Malco. Her journalistic experience led to also being a host, moderator, and speaker at several international (music) festivals and conferences such as Amsterdam Dance Event (ADE).
Having a background that includes marketing degrees, in combination with having worked in different areas of the music industry, she has built an entire network consisting of artists, managers, labels, booking/talent agencies and more. Because of this diversity and the expertise that she has built over the years, she is able to advise artists and help them strategically brand their name and art. She manages the business of several creative artists and has a seat on the Supervisory Board of The Melkweg, one of Amsterdam’s most known music venues. Next to those roles, she is lending her expertise to the Ivy Chanel Music Academy (ICMA) in London, England, helping students by giving them the right tools for their starting music careers.
“Over the years Pay has become an important part of our moderating team at international hip-hop conference ADE Beats. If you are looking for a professional to host your Q&A’s and panels, you definitely want to roll with Pay. She is an experienced journalist and interviewer and always goes the extra mile, and knows how to keep conversations lively and on track and engage the audience as well. Also, she is a very social person and cool to be with, so if you have the opportunity to work with her, go for it.”
“Pay is my manager, my friend, my big sister, and even my therapist at times. I’m just thankful to have her as my teammate. I’m a person that believes ‘Everything Happens For A Reason’ and I truly believe that’s the case with Pay or PK as I call her, becoming my manager. She has made so much happen for me in such a short time and I’m looking forward to all the success we have together. She truly has your best interests in mind and wants it as bad if not badder than you do. I thank God for her and I’m happy to have her in my corner! #SSM”
“Pay is incredibly patient, understanding and perceptive. When I met her I had no intentions of furthering my music career. I hadn’t even written in 2 years. But she still took the time to understand who I was, where I was coming from and where I hoped to be. She saw greatness in me where I’d long forgotten it existed. It’d be a whole year of conversation before we even put pen to paper, and then another 3 months or so before I even started writing again. That’s Paytience, and also why I believe her when she says that we’re gonna do things right, rather than rush.”