Music Journalist • Artist Manager • Creative Consultant

About Pay

Pay has been active in the music and entertainment industry for 20+ years. Having a musician as a father put her in that scene at an early age. She’s been a studio and performing artist, hosted her own radio show and as a DJ, she released promotional mixtapes for artists.

As a music journalist, she has interviewed artists, DJ’s and producers such as Public Enemy, Ice Cube, Dwele, Little Dragon, Nas, Ne-Yo, Black Thought (The Roots), Raekwon (Wu-Tang Clan), DJ Premier and Vince Staples. As well as important industry people such as Shanti Das (Silence The Shame), Claude Zdanow (Stadiumred) Nicki Farag (Def Jam) and Rob Stone (The Fader). Her resume also includes actors and comedians like Kevin Hart, Charlie Murphy, and Romany Malco. Her journalistic experience led to also being a host, moderator, and speaker at several international (music) festivals and conferences such as Amsterdam Dance Event (ADE).

Having a background that includes marketing degrees, in combination with having worked in different areas of the music industry, she has built an entire network consisting of artists, managers, labels, booking/talent agencies and more. Because of this diversity and the expertise that she has built over the years, she is able to advise artists and help them strategically brand their name and art. She manages the business of several creative artists and has a seat on the Supervisory Board of The Melkweg, one of Amsterdam’s most known music venues. Next to those roles, she is lending her expertise to the Ivy Chanel Music Academy (ICMA) in London, England, helping students by giving them the right tools for their starting music careers.

Ask Pay


How do I release music? How do I find the right label? What should I consider when working on collaborations? These are examples of questions that artists often have but don’t have the answers to. I can provide help regarding releasing your music, dealing with labels, collaborations, and other related topics. I can also provide distribution within the European and Asian market, specifically in China. Being a bridge between the US market and the rest of the world puts me in a position to connect different artists, producers and songwriters from all over the world and tap into audiences outside of your own territory.


How do I promote my name and music? How do I get more shows or get my song played on the radio or TV? Nowadays there are so many ways to put yourself out there. It is important to understand when the right time is and what the right channels are, for you, in order to make a significant impact, in between all of the competition. I can help you put together a strategy for branding your name and music.

Having expanded her network into other creative industries such as Film & TV, she also helps other creative artists aside from musicians, with strategising for their career and expanding their network. Being able to structurize, strategize and maximize through a detailed plan, is her expertise.


Do I need a manager? How do I find the right manager? How do I handle certain business inquiries? When you don’t have a manager, it is important to conduct yourself in a professional manner. Working with a structure and knowing how to handle difficult situations or negotiations can be the difference between becoming successful or not. Pay helps creatives establish if or when they need a manager. She can also provide help with structuring their business affairs such as dealing with accounting, contracts, deals, how to handle and negotiate for bookings etc.

Book Pay


Her years of journalistic experience expands to being a host, presenter and moderator at several international (music) festivals and conferences such as Amsterdam Dance Event (ADE). Doing the research, knowing how to make artists feel comfortable and relating to the audience as a fan myself, makes it easy for Pay to smoothly flow through a Q&A between an artist and their fans. Having been around high level industry players, has her connecting on their level one on one, making for great conversations with valuable information and knowledge for the audience.


Having 20+ years of experience in the music and entertainment industry, Pay is able to share her knowledge and expertise through panels at conferences and festivals, or through workshops. She also teaches Masterclasses on music, marketing and management and is a regular mentor for several music academies around the world.

For all bookings please use the contact form.

“Over the years Pay has become an important part of our moderating team at international hip-hop conference ADE Beats. If you are looking for a professional to host your Q&A’s and panels, you definitely want to roll with Pay. She is an experienced journalist and interviewer and always goes the extra mile, and knows how to keep conversations lively and on track and engage the audience as well. Also, she is a very social person and cool to be with, so if you have the opportunity to work with her, go for it.”

“Pay is my manager, my friend, my big sister, and even my therapist at times. I’m just thankful to have her as my teammate. I’m a person that believes ‘Everything Happens For A Reason’ and I truly believe that’s the case with Pay or PK as I call her, becoming my manager. She has made so much happen for me in such a short time and I’m looking forward to all the success we have together. She truly has your best interests in mind and wants it as bad if not badder than you do. I thank God for her and I’m happy to have her in my corner! #SSM”

“Pay is incredibly patient, understanding and perceptive. When I met her I had no intentions of furthering my music career. I hadn’t even written in 2 years. But she still took the time to understand who I was, where I was coming from and where I hoped to be. She saw greatness in me where I’d long forgotten it existed. It’d be a whole year of conversation before we even put pen to paper, and then another 3 months or so before I even started writing again. That’s Paytience, and also why I believe her when she says that we’re gonna do things right, rather than rush.”

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