Music Journalist • Artist Manager • Creative Consultant

About Me

The music scene changes all the time. It’s a competitive industry and different people struggle with the different aspects of it. I have been active in the music and entertainment industry for the past 20 years. Having a musician as a father put me in that scene at an early age. I’ve been a studio and performing artist, hosted my own radio show and as a DJ, I’ve released promotional mixtapes for artists.

As a music journalist, I have interviewed artists, DJ’s and producers such as Public Enemy, Ice Cube, Dwele, Little Dragon, Nas, Ne-Yo, Black Thought (The Roots), Raekwon (Wu-Tang Clan), DJ Premier and Vince Staples. As well as important industry people such as Shanti Das (Silence The Shame), Claude Zdanow (Stadiumred) Nicki Farag (Def Jam) and Rob Stone (The Fader). My resume also includes actors and comedians like Kevin Hart, Charlie Murphy, and Romany Malco. My journalistic experience led to also being a host, moderator, and speaker at several international (music) festivals and conferences such as Amsterdam Dance Event (ADE).

Having a background that includes marketing degrees, in combination with having worked in different areas of the music industry, I have built an entire network consisting of artists, managers, labels, booking/talent agencies and more. Because of this diversity and the expertise that I have built over the years, I am able to advise artists and help them strategically brand their name and art. Next to that I manage the business of several creative artists and I am on the Supervisory Board of The Melkweg, one of Amsterdam’s most known music venues.

Ask Me


How do I release music? How do I find the right label? What should I consider when working on collaborations? These are examples of questions that artists often have but don’t have the answers to. I can provide help regarding releasing your music, dealing with labels, collaborations, and other related topics. I can also provide distribution within the European and Asian market, specifically in China. Being a bridge between the US market and the rest of the world puts me in a position to connect different artists, producers and songwriters from all over the world and tap into audiences outside of your own territory.


How do I promote my name and music? How do I get more shows or get my song played on the radio or TV? Nowadays there are so many ways to put yourself out there. It is important to understand when the right time is and what the right channels are, for you, in order to make a significant impact, in between all of the competition. I can help you put together a strategy for branding your name and music.


Do I need a manager? How do I find the right manager? How do I handle certain business inquiries? When you don’t have a manager, it is important to conduct yourself in a professional manner. Working with a structure and knowing how to handle difficult situations or negotiations can be the difference between becoming successful or not. I can help you establish if or when you need a manager. I can also provide help with structuring your business affairs such as dealing with accounting, contracts, deals, how to handle and negotiate for bookings etc. You can also contact me for management possibilities.

Book Me


My years of journalistic experience expands to being a host, presenter and moderator at several international (music) festivals and conferences such as Amsterdam Dance Event (ADE). Doing the research, knowing how to make artists feel comfortable and relating to the audience as a fan myself, makes it easy for me to smoothly flow through a Q&A between an artist and their fans. Having been around high level industry players, has me connecting on their level one on one, making for great conversations with valuable information and knowledge for the audience.


Having 20 years of experience in the music and entertainment industry, I am able to share my knowledge and expertise through panels at conferences and festivals, or through workshops. I also teach Masterclasses on music, marketing and management.

For all bookings please use the contact form below.

“Over the years Pay has become an important part of our moderating team at international hip-hop conference ADE Beats. If you are looking for a professional to host your Q&A’s and panels, you definitely want to roll with Pay. She is an experienced journalist and interviewer and always goes the extra mile, and knows how to keep conversations lively and on track and engage the audience as well. Also, she is a very social person and cool to be with, so if you have the opportunity to work with her, go for it.”

“I have been working with Pay for a while now and I couldn’t have wished for a better manager. She is always there for me and does the impossible when needed. Pay listens to my ideas and is willing to see how we can accomplish my goals together. Next to great work ethic, she has a heart of gold. If you need someone to help you reach the top, Pay is the right person to get on your team.”

“Pay is my manager, my friend, my big sister, and even my therapist at times. I’m just thankful to have her as my teammate. I’m a person that believes ‘Everything Happens For A Reason’ and I truly believe that’s the case with Pay or PK as I call her, becoming my manager. She has made so much happen for me in such a short time and I’m looking forward to all the success we have together. She truly has your best interests in mind and wants it as bad if not badder than you do. I thank God for her and I’m happy to have her in my corner! #SSM”

Get in touch

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